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The term infomercial is a combination of the words "information" and "commercial." An infomercial is a longer-form video or television advertisement that acts as a stand-alone program to pitch a good or service with a call to action. Infomercials are different from regular commercials because they last longer and have no breaks in the program. As a result, infomercials are able to present more details about a product or service.
The purpose of infomercials is to prompt the viewer to call a toll-free number or visit a website to make a purchase.
An advantage of infomercials for companies is an increased amount of time to showcase a product, demonstrate how it works, and present a persuasive call to action (CTA).
An infomercial is a longer-form video or television advertisement that acts as a stand-alone program to pitch a good or service with a call to action. Infomercials are different from regular commercials because they last longer and have no breaks in the program. Infomercials usually appear on television during off-peak hours and can run from a half-hour to nearly one hour long. The cost of an infomercial is significantly cheaper than that of a commercial, particularly for the length of time that each airs.
Infomercials may be run in short or long segments. Shorter infomercials typically are two to four minutes in length and tend to be structured as several back-to-back independent commercials for the same product or service. Longer-form infomercials may take half-hour or hour-long time slots (28:30 or 58:30 in length) and tend to be aired during late-night programming slots between 2 a.m. and 6 a.m in traditional television, but you can stream 24/7 on Infomercials.Online.
According to the Federal Trade Commission (FTC), any infomercial that runs longer than 15 minutes must tell viewers that it is a paid advertisement.
Both infomercials and commercials have the same objective: to sell a product or service. The way in which they go about it, however, differs significantly. Commercials are short and snappy, just a few seconds long, traditionally 30 seconds. Infomercials, on the other hand, range anywhere from 30 minutes to one hour.
Commercials can have an artistic focus, usually feature a voice-over or narration, and are placed during popular television viewing hours. Infomercials are typically a full demonstration of a product. The infomercial identifies a need and proceeds to demonstrate in detail how the specific product can resolve that need and urges the consumer to take swift action to purchase the product right away.
An infomercial will show all the advantages of the product, do away with any negative concerns, and feature testimonials.
Infomercials have taken on numerous forms over the past three decades. This article explores which are used in various industries and what strategies are best for each product or service.
What makes a good Infomercial Product?
Product economics play a major role in assessing the viability of marketing through an Infomercial. The profit margin per unit must be high, but the product price must be low (between $20-50) so that it can be purchased by a wide range of people with different levels of disposable income. The product must also be readily demonstrable, and have multiple value points that can be displayed throughout the Infomercial. This drives the perception that the product has real value, and is worth much more than the price. This is heightened by dramatic before and after transformations that show how much better the product makes the life of the buyer. In general, products from the following categories best fit the requirements for a successful Infomercial: Diet & Nutrition, Exercise & Fitness, Financial Services, Beauty & Cosmetics, TV to Web.